Responsibilities:
- Assist in the implementation of on-page and off-page SEO strategies.
- Perform keyword research and analysis.
- Optimize website content and meta-data for search engines.
- Monitor and analyze website performance using SEO tools.
- Generate SEO reports and present findings to the team.
- Stay updated on industry trends and algorithm changes.
- On-page Optimization: Title tags, meta descriptions, header tags, URL structure.
- Technical SEO: Website crawlability, indexation, XML sitemaps.
- Content Optimization: Content creation, optimization for target keywords.
- Local SEO: Google My Business optimization, local citations.
- Analytics: Ability to analyze data, draw insights, and recommend improvements.
- Track and report on Google keyword rankings for targeted terms.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Basic understanding of SEO principles and best practices.
- Familiarity with SEO tools such as Google Analytics, GSC, or Moz.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
Preferred Qualifications:
- Previous experience in digital marketing or SEO.
- Knowledge of HTML, CSS, and basic website development.